With a conversion rate that is three times higher than industry averages, our One Minute Whitepapers are an important component of our demand generation engagement strategy.
Director, Demand Generation, Global Campaigns
As a thought leader in their space, Okta regularly shares in-depth whitepapers to educate IT practitioners on industry trends, risks, and best practices. Quietly identified an opportunity to simultaneously target busy executive-level prospects by relaying the key takeaways from these long-form pieces in the form of a visual “One Minute Whitepaper” series. These infographics identify actionable steps and ROI opportunities, driving readers towards conversion, faster.