Repackaging longform reports to drive pipeline

As a leading provider in the identity management space, Okta works with thousands of customers to help them identify security risks, and pair them with the right solutions to keep their data secure.

With a conversion rate that is three times higher than industry averages, our One Minute Whitepapers are an important component of our demand generation engagement strategy.

Adrienne Jones
Director, Demand Generation, Global Campaigns
As a thought leader in their space, Okta regularly shares in-depth whitepapers to educate IT practitioners on industry trends, risks, and best practices. Quietly identified an opportunity to simultaneously target busy executive-level prospects by relaying the key takeaways from these long-form pieces in the form of a visual “One Minute Whitepaper” series. These infographics identify actionable steps and ROI opportunities, driving readers towards conversion, faster.
The One Minute Whitepapers have exceeded industry average conversions and have gained widespread adoption across content marketing and demand generation campaigns. Though our continued expansion of the One Minute Whitepaper series, Quietly is playing an active role in driving Okta’s sales pipeline. This series was awarded CMI’s 2019 Content Marketing Award for Best Use of White Papers.

Understand how content can power your business, develop a strategic plan to win, and execute with confidence.

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