Amplifying and attracting exceptional voices

23,000 agents. 1,000 offices. 70 countries. Sotheby’s International Realty® is one of the world’s most respected luxury brands—but in order to cement their position, they need to find innovative ways to convey their expertise.

The planning and analysis behind Quietly’s expertly crafted content not only strengthens the overall quality of the material but deepens our audiences’ experience with it. The Quietly team truly feels integrated into our organization.

Lindsey Champagne
Senior Director Brand Marketing
Sotheby’s International Realty
They partnered with Inman, the industry’s foremost trade publication, to create Leading in Luxury: a sponsored content column that gives Sotheby’s International Realty agents a platform to share the brand’s global insights through bylined articles, interviews, and videos. Based on our data-driven research, this includes advice on engaging the luxury buyer and sustaining a career in high-end real estate—topics central to the brand’s key differentiators.
The Leading in Luxury stories and videos outperform both the Inman average time on page and the average Sotheby’s International Realty engagement metrics, reflecting the trust the brand has earned within the industry. Leading in Luxury stories have seen over eighteen minutes spent on page and have received over 10,000 organic page views within the first month of publication.

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By the numbers

higher average time on page on a “Leading in Luxury” story than the site-wide average
unique monthly visitors
2 million