(RED) is driven by an ambitious goal: to wipe out AIDS by 2030. The global charity was co-founded by Bono and Bobby Shriver in 2006 and has since allied with several of the world’s most iconic brands. Now, as rates of new HIV infections continue to decline in North America, (RED)’s goal has never been more within reach—and there’s never been a better time for them to raise their international profile. That’s why they partnered with Quietly, and have collaborated on several fronts: from persona development and journey mapping to content creation. Quietly has helped (RED) understand how to use content to drive organic search results, reduce their reliance on paid marketing, and deepen their connection with current and prospective activists around the world—all necessary for a nonprofit relying on limited resources.