Health and Fitness Trends Expected at SXSW 2014

By Listaholic

Phil Simon sat down with Florian Gschwandtner (CEO and co-founder of Runtastic) to discuss health and fitness trends at SXSW.

  • Apps and Wearables

    "For apps and hardware to compete in the social space, the focus must shift from the gadgets to the experience so that even when users are working out alone, they feel they are connected with others."

  • Understanding Data vs. Collecting Data

    "Companies such as Runtastic, are creating a holistic approach that allows users to track and monitor activities on a single platform. Users can analyze activities, set goals and monitor improvement."

  • Health & Fitness Data + Healthcare

    "New brands are even emerging with the sole purpose of playing middleman between the healthcare industry and the digital health and fitness sector."

  • The quantified-self movement

    "We will see even more apps and trackers surfacing that monitor sleep, blood pressure, heart rate, and more. This internal data will provide an even more comprehensive look at overall lifestyles."

  • Life Optimization: technological vs. natural

    "Just because we use technology to track and monitor our individual data doesn't mean we are automatically fit and healthy. We still have to do things the old fashioned way - work out and eat right."

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