10 Amazing Podcasts for Content Marketers
From the straightforward to the humorous, these are the podcasts every professional in content marketing and related fields should listen to.
-
The Craft of Marketing
Thanks to a successful Kickstarter funded by fellow content marketers, each week digital strategist and content marketer Seth Price interviews industry veterans and geniuses about "marketing goodness." Listen for the best tips, hacks and strategies marketing professionals want to share with small business owners, entrepreneurs and fellow marketers.
-
Claim Your Fame
http://contentmarketinginstitute.com/claim-your-fame/
In Andrew Davis' podcast for Content Marketing Institute (CMI), each week he speaks with a guest marketer, who shares his or her story as well as tips for success. Compacted in a tight 30-minute episode, Davis informs listeners with practical know-how they can apply to their own businesses after each informative interview.
-
Content Inc.
http://contentmarketinginstitute.com/content-inc-podcast/
Joe Pulizzi—a founder of Content Marketing Institute—sits down twice every week to give one key takeaway about content marketing, business and the entrepreneurial spirit in 10 minutes or less. Focused and to the point, this shortform podcast is the perfect pick-me-up to listen to while grabbing a cup of coffee.
-
The Superheroes of Marketing
http://www.overgovideo.com/superheroes-of-marketing-podcast
No, they aren't part-time crime fighters, but they are committed to helping small-to-medium sized business owners make the most of their presence on the web. With fun segments and introductions (including a brilliant "In a World" intro), these ladies certainly entertain and inform with their interesting interviews, unique brand of fresh humor and useful marketing approaches.
-
Rough Draft
http://rainmaker.fm/series/draft/
Want to listen to quick and easy podcasts? Demian Farnworth of Copyblogger hosts this podcast 4x a week, 4 minutes a day. For content marketers and content creators, this show is your shortcut to becoming a better writer.
-
Content Warfare
http://www.ryanhanley.com/content-warfare-podcast/
Marketer Ryan Handley interviews the "internet's most prolific content creators" every week to discover their secrets for standing out in a sea of content. Focusing on topics such as content marketing, thought leadership, writing, audience, social media and podcasting, this podcast is worth the listening time thanks to Handley's energetic zeal and thoughtful interviewing.
-
This Old Marketing
http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/
Content Marketing Institute's Joe Pulizzi and Robert Rose believe that telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. In their podcast (which runs 60 minutes or less), they explore the latest content marketing news, upsets, controversies and trends aimed at the more experienced marketer; it's a great educational—and often very entertaining—podcast.
-
The Lede
http://rainmaker.fm/series/lede/
Shortform podcasts, FTW. Copyblogger's Jerod Morris and Demian Farnworth answer questions and talk about copywriting, content marketing, email marketing, conversion optimization and more. If you're looking for a short, valuable podcast about content marketing, this is a must.
-
Exponent
Tech and content marketing work so closely together that it's essential for any content marketer to understand what's happening in both industries. Stratechery's Ben Thompson and the Harvard Business Review's James Allworth host this tech-related podcast that analyzes the news and the state of the industry in an engaging, thoughtful conversation every week.
-
The Marketing Companion
http://www.businessesgrow.com/podcast-the-marketing-companion/
_The Marketing Companion_, according to fans is "the equivalent of a Snicker’s bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more.” Hosted by Mark Schaefer and Tom Webster, this podcast tackles content marketing, business, social media, tech and digital marketing in 30 minutes of less.