10 Ways To Help Your Content Succeed
Publishing is half creating and half marketing. You'll need a plan to execute them both. Here are 10 ways to help your content succeed.
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Get Your Content Out On The Internet (And Read)
Scouring for images can take time, perfecting the written word even more time. Use your social networks, your friends, your resources. (Sacrifice your first born. Just kidding.).
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Set Goals
What do you want to accomplish? Gain 100 new social media followers? Increased time spent on site? More content? Set goals to help clarify the time put into making your content awesome.
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Strategize These Goals
Plan a flexible strategy to make these goals, but leave room to accommodate for what works and what doesn't work. Have an [editorial calendar](http://blog.quiet.ly/industry/editorial-calendar/). Kill your marketing darlings, so to speak.
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Take Risks
Mention famous bloggers, people, organizations in your social media promotion. Use confident language in your promotion and content. Seek out your competitors and befriend them. Be bold.
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What's Trending?
You cannot predict what will be trending on social media except for those planned events around your related industry. Sports blog? You have game schedules. Plan content to backlog for these events.
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Niche Is In
The internet is a vast place with vast interests. [Scuba diving?](http://http//beta.quiet.ly/4441) [Living in Vancouver?](http://http//beta.quiet.ly/1474) Target these niche communities by writing content that caters to their interests and posting to subthreads.
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Engage & Connect With Community
This could be through subthreads in Reddit, Twitter, Facebook about similar content you publish. Don't always link back to your own stuff in these convos, but link when it is organic.
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Write for Skimmers (and Your Audience)
People skim more than they read. Make sure to write for them this way. Use lists, bold text and subheadings to break up content. Oh, and right about what they are interested in.
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Develop Your Voice & Brand
How you approach stories and articles is just as important as the content in them. As a content creator, you need to develop an original voice that sets you apart from the pack. This is your brand.
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Check In With Your Audience
You can't just rely on analytics. Pose a question on social media asking your followers what kind of content they love to see on your site. Check the comments and chime in. Understand your audience.
