7 Digital Publishers Who Have Recommitted to Print Publishing
In a marketplace where everyone is on every content channel, these digital-first publishers are committing themselves to print to stand out from the pack.
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POLITICO Magazine
http://www.politico.com/magazine/#.Vd3KcdNViko
_POLITICO Magazine_ features original online reporting, weekly Friday covers and a bi-monthly print edition that is free to the public with a circulation of approximately 40,000. “If you define your publication by the platform on which you publish, you pretty quickly risk irrelevance,” said Susan Glasser, editor of _POLITICO Magazine_ to [Digiday in 2014.](http://digiday.com/publishers/digital-publishers-reviving-print-corpse/)
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PORTER Magazine
https://www.net-a-porter.com/us/en/content/portermagazine
_Net-A-Porter_'s—world's premier online luxury fashion retailer—print magazine _PORTER Magazine _is an extension of the brand's luxury fashion. Equipped with high fashion editorials, photography and shopping opportunities, the part-magazine, part-catalogue runs thick with an average of 300+ pages. With six annual issues for $25/$35 a year, it's one of the best "steals" for digital-to-print magazine prices.
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GOOD Magazine
The journey to print is interesting for _GOOD Magazine_, the magazine for "people who give a damn." After abandoning most of its editorial roots in favor of becoming a platisher, the magazine pivoted back to editorial and then print in 2015. The quarterly magazine runs at approximately 132 pages, with a high editorial to advertisement ratio. Available by subscription for $40 per year, or $14 an issue at book retailers and online, is committed to print. "We’re structuring this incarnation of _GOOD_ to be more reliant on subscribers, first and foremost, and to a lesser extent, single copy sales. We’re upscaling the product to connect with readers in a different way where it almost fits into that bookazine category," [says Casey Caplowe, co-founder of _GOOD _to _Folio_.](http://www.foliomag.com/2015/good-goes-back-print/)
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Pineapple
https://www.airbnb.com/pineapple
Airbnb may be the world's leading online hotel brand, but it was plagued by a branding issue for years. Mainly, that there was no connection to the physical world. Enter _Pineapple, _Airbnb's printed quarterly magazine_ _that aspires to start coffee table conversation for the curious-minded traveler. Each issue is advertisement-free, over 120 pages and costs $12. (We highlighted it [here](http://blog.quiet.ly/industry/airbnbs-pineapple-branded-publication-connects-the-online-startup-to-its-real-world-travelers/).)
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The Pitchfork Review
http://thepitchforkreview.com/
Pitchfork—a music publication—launched _The Pitchfork Review _in 2014 as a 200-plus page quarterly magazine. Featuring longform journalism, photography, reviews, interviews, design and comics, the print magazine hopes to encourage readers to collect their magazine like they would a vinyl record. That explains why the price of the print magazine is on the expensive side, costing $20 an issue or $50 for a year. Consumers can also buy the magazine at select bookstores in the United States.
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CNET Magazine
http://www.cnet.com/cnet-magazine/
CNET—one of the oldest and largest online tech publications—launched a print quarterly magazine in late 2014 simpled entitled _CNET Magazine, _where it hopes to reach audiences offline with the latest tech journalism. "The idea from the outset was that _CNET_ did not want to be a tech insider publication. That's not what we do online. We're a consumer-focused tech site. Once you understand that's what we're trying to do in print, it becomes clear that there's not tech mainstream consumer magazine in the marketplace," said the site's co-editor in chief, Connie Guglielmo to [Mashable.](http://mashable.com/2014/11/03/cnet-quarterly-magazine/) Taking the subscription-based model—$10 for 4 issues a year via online or found in book retailers—the magazine is set to circulate 200,000 copies.
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The Red Bulletin
_The Red Bulletin—_Red Bull's branded magazine—has carved itself a place in the men’s lifestyle market via compelling sports photography and editorials (more on that [here](http://blog.quiet.ly/industry/what-gives-red-bull-its-wings-its-branded-publication-the-red-bulletin/)). In addition to their online blogs, social channels and editorials, they publish their branded magazine for free.
