Changing consumer perceptions

When consumers have a variety of seafood to choose from—salmon, shrimp, tuna—the lesser-known tilapia has to work harder to stand out.

Quietly helped us win the hearts and minds of consumers with a brand new content hub that allows us to effectively tell our brand stories and dominate in search share of voice.

Francis Yupangco
VP, Global Marketing
Regal Springs
Regal Springs, the world's largest producer of tilapia, has always positioned their product as the healthier, ethical choice in a sea of options, and is a leader in sustainability and corporate stewardship. To help spread their message and combat misconceptions about tilapia, Quietly developed an entire online publication and wellness community centered around responsible seafood consumption.
Our data-driven research informs all content, which—when paired with strategic, multi-channel distribution—helps drive hundreds of thousands of pageviews per month. Now The Healthy Fish receives enough qualified visitors to monetize traffic, effectively offsetting the costs of the publication.

Understand how content can power your business, develop a strategic plan to win, and execute with confidence.

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By the numbers

 
44%
Year-over-year increase in return visitors to The Healthy Fish
79%
79% of total site traffic to The Healthy Fish comes from organic search
250k
Grew The Healthy Fish from an idea to hundreds of thousands of visits - including nearly 250,000 unique visits in a one-month period