Data-driven services for results-driven brands

Understand how content can power your business, develop a strategic plan to win, and execute with confidence.
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01 Discover

We help brands define content and understand where it plays a role in their organization. We analyze past efforts from both a qualitative and quantitative point of view, and identify opportunities for future success.

Aligning content to business objectives

We work with stakeholders across the organization to define content and understand the role it plays throughout cross-functional teams. We help garner buy-in, create alignment on key outcomes, and identify key performance indicators.

Comprehensive analysis and insight

Our team analyzes various sets of data to identify trends, patterns, and key insights that uncover new areas of opportunity, applying critical best practices and industry benchmarks to our findings.

Drive clarity, define purpose

  • Performance measurement framework and KPIs
  • Performance/content audit
  • Competitive analysis
  • Journey mapping
  • Persona development
Photo Credit: (RED)

(RED) is driven by an ambitious goal: to wipe out AIDS by 2030. Co-founded by Bono and Bobby Shriver in 2006, the global charity has since allied with several of the world’s most iconic brands.

Read the full case study

02 Plan

We devise strategies that align with your overall brand strategy. From high-level roadmaps to content programs for specific channels, our tailor-made strategies include detailed implementation plans with clear markers of success.

Road to success

From high-level creative positioning to short-term content calendars, your strategy is your roadmap. No matter where you want to go, we’ll show you the best way to get there.

A data-driven approach

If you’re not using data, you’re either lucky or wrong. That’s why we weave rigorous research and analysis into everything we do. From e-commerce and web analytics to marketing automation and social listening tools, we look to data to ensure every decision we make is grounded in evidence.

Tailor-made deliverables

Content strategy, including specialization in marketing automation, email, and account-based marketing

  • Content strategy
  • Channel strategy
  • Distribution strategy (organic and paid)
  • Editorial planning
  • Campaign planning
  • SEO/SEM strategy
Photo Credit: Okta
In order to differentiate their brand, Okta partnered with Quietly to humanize their highly-technical business through compelling narratives, anchor their efforts in data, and drive organic search traffic. Read the full case study

03 Execute

From implementing technical projects to producing custom, original content, we combine proven methodologies with first-class service to deliver measurable, optimized results.

Data-driven content creation

We produce at scale. We turn data and insights into engaging content that’s engineered to resonate with your target audiences-always on-brand and always on time.

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Strategic distribution

We combine an audience-centric approach with a performance marketing mindset to drive awareness, engagement, and conversion. Our strategy ensures the right content reaches the right people across all your distribution channels.

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Technical implementation

  • Google Analytics setup
  • Wordpress optimization (taxonomy and publishing workflow)
  • Ad tech and monetization
  • On-page SEO audit
Data-driven content creation

Unrivalled production services

Members of our award-winning editorial team manage the entire production process. Dedicated editorial managers provide ongoing guidance while editors and producers source top talent and oversee our rigorous editing process.

A network of industry experts

Our network of over 10,000 professional writers, creatives, and subject matter experts brings breadth and depth to any assignment. This allows us to effectively deliver content on highly specialized and technical topics.

Any asset you need

  • Written articles
  • White papers and eBooks
  • Newsletters
  • Infographics
  • Web copy
  • Executive ghostwriting
  • Case studies and reports
  • Sales collateral
  • Videos
  • Print publications
Strategic distribution

Coverage across the marketing funnel

We use content as the foundation of our promotional efforts. Reach your audience at every touchpoint along their journey and target them with content that’s engineered to be effective across owned, earned, and paid channels.

Paid campaign execution

From social and search to programmatic native and display, we maximize the reach of your content marketing. Elevate your paid campaigns with Quietly’s proven content-first approach.

Amplify your message

A dedicated team will manage and optimize your campaign to achieve superior ROI. Continual reporting helps us optimize your campaigns and identify opportunities to further engage your audience along the way. The insights gleaned in distribution become part of our reports and inform content strategy and ideas.

Photo Credit: Regal Springs
To help spread their message and combat misconceptions about tilapia, Quietly developed an entire online publication and wellness community centered around responsible seafood consumption. Read the full case study

04 Build

Our customized systems and tools, coupled with teachable best practices, build on the existing knowledge and skillsets in your organization in order to improve your content marketing effort.

Customized, hands-on training

Empower your team with a deeper understanding of content planning and management. We help teams navigate change, align on process, and eliminate redundancies. Mature and scale your content marketing programs with confidence.

Planning and reporting tools

Develop and maintain a content library, measure the components of non-working spend, and use Quietly’s proven performance reporting framework to see results in real time.

Transform your organization

  • Content library
  • Mandate and governance
  • Process design and implementation
  • Resourcing and casting
  • Change management
  • Playbooks and workshops
Photo Credit: MEC
As they geared up for their most ambitious corporate expansion strategy, Canada’s most trusted brand needed to ensure all content marketing efforts were aligned. Read the full case study