Engaging a global audience

Herschel is a leading lifestyle, travel, and apparel brand with global appeal.

We love working with Quietly. The results have been wonderful.

Allison Butula
Director of Brand Experience
Herschel
Herschel is a leading lifestyle, travel, and apparel brand with global appeal. With that comes the challenge of creating content for discerning readers worldwide—stylish travelers who are curious about other cultures and passionate about discovering new destinations.
To help Herschel build aspirational content with authenticity, Quietly developed a data-driven strategy, backed by analysis on different audience segments internationally, and leveraged locally-sourced writers and creatives around the world. Eight out of Herschel’s top 10 most viewed stories were created by Quietly, and have since been featured in The Journal, Herschel's in-house publication.

Understand how content can power your business, develop a strategic plan to win, and execute with confidence.

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By the numbers

 
8
Produced 8 of Herschel’s top 10 best performing stories
30
Sourced 30 local writers from 30 cities in 24 countries around the world